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Also if you have a textbook please use the format <isbn-link> for an easy CTRL+F search. 88K Members. Strategic alliences 1) Marketing alliance (joint marketing) 2) Product or service alliance (carry / license other product) 3) Promotional alliance (join in a promotion) 4) Pricing alliance (join forces for mutual discounts) 9 / 126 f Principles of Marketing 2 Strategic Planning and the Marketing Process 2.1 Strategic planning process Strategic ...ISBN: 9781292345901. € 49,99. Tax included. Format. Add to cart. * You will receive the access code for digital products between 24 to 48 hours. Philip Kotler Northwestern University. Gary Armstrong University of North Carolina. In a fast-changing, increasingly digital and social marketplace, it’s more vitaltha n ever for marketers to ...The Oxford Revision Series: Principles of Marketing summarizes the key concepts and practices of marketing which are essential to understanding the important subject. 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